I picked muscle building Products because the rhetoric was so obvious. All I had to do was go online and google building muscle and was overwhelmed with the options I was given. The features that intrest me the most was the similar language that all the advertising used. Each ad used words like big, ripped, and Explosive. To replicate these I would do much of them same. I think it would be easy to get away from the standard formula by avoiding a few key terms.
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