Axe body spray commercials

I chose this genre because I thought that axe body spray was both funny and that the commercials used in axe body spray are a form of mastered rhetoric. The samples that I chose today were clips from youtube.com that I thought embodied this form of genre and rhetoric. The rhetoric features that interest me the most are the targeted audience in the axe commercials. These commercials show how axe has mastered the use of rhetoric by including a topic, and a specific audience to target the topic too. The rules of this genre, include but are not limited to: a body spray can, the use of clever yet seductive langauge, and of course lots and lots of beautiful woman. I could replicate this type of genre by targeting young males with the promise of beautiful women, while smelling good. The way to break these rules would be to not include hot women or seductive langauge in this genre.