After some careful consideration about health food labeling, I decided to pick something I was more passionate about, micro brew beer bottle labeling. There are some good examples of advertising and persuasion on New Belgium bottles.
For New Belgium, the use of earth tone colors for printing sets a natural tone to their beer. The labels are printed with a framed in piece of original artwork and contain scenes that are outdoors. The description of each beer is located to the left of the main label and also contains some of the process and ingredients used in each style of beer. This descriptive section is also appealing to an audience that appreciates the taste of a micro brew. The wording is easy to understand and lets the consumer know what subtleties they may taste in the flavors of their products.
The target audience is not your typical drinker. The labeling is inviting and informative. They use the labels to do the bulk of advertising as they are a smaller company and do not rely on television, radio, and sporting events to distribute their product.
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ReplyDelete"Post it" note comments:
ReplyDelete1. Who are this brewers contemporaries?
2. Who is the target Audience for the beer?
3. What does the format emphasize?
4. Is there a reason why most have nature in the picture?
5. Are the layouts of different beer websites similar?
6. How does the genre manipulate the reader?
7. Is this brewery targeting close to their home, or trying to get a wider audience?
8. Does the detailed artwork on labels imply the amount of the fine/care spent in brewing?
9. Does the artwork/name have to do with the flavor or is it all for audience attraction?