Retail Sales Promotion Signs

Our first paper is a genre diagnostic essay. Why genre? because rhetoric is everywhere and it can be categorized into different genres. For my essay I chose to write about the different types of sales promortion signs used by stores at the mall. There are different types of advertising methods used by retail stores and the way they advertise their sales promotions will determine the sales statistics. I went to the mall and looked at the different types of signs used by three major retailers. I chose those three because most people shop at these stores and they are highly marketed. The three I chose are Nordstroms, Macy's and Victoria's Secret. I took a few pictures of the promo signs when I visited the mall yesterday and I also found some online. These pictures will serve as samples for my essay. What interests me the most about this analysis is the types os color schemes, fonts, visuals and psychological message the companies use for their sales signs.