This is one more sample that I can use, I think in two ways.

Because the Pop Up doesn't really confirm to all the characteristics of the genre.

First, it has the small window and the minimize and close button that is so common in most Pop Ups. But, the big visible text is tells the viewer to Stop Pop Ups. And the content, on the contrary tells him/her to click on to go to another site. That is what most Pop Ups do. It actually suggests to the viewer to press some keys to allow more Pop Ups.

Hence, this Pop Up kind of remains in the rules and as the same time breaking some of the rules. Interesting, he!