I chose the image below as an addintional sample of my genre because it fits the criteria of what I am trying to tell my audience. What I am trying to let my audience now is that my genre depends on non verbal communication. Visual communication is extremely important for my genre and in order to make an impact, marketers need to coomunicate their message effectively in order to get positive results. This sale pormotion ad lets customers know that the store is having a 25% sale. Every sale has a catch and some promoters let their customers know through their sale signs and some let the associates do it once they are already in the store. The picture used as the main focalk point of this sign is letting the customer use their imagination. Allowing customers imagine what it would be like if they were in the mountains wearing the clothes they got for such a cheap price will motivate to shop at the store. This image will alow me to analyze different aspects of my genre. Not all Sale Promotions signs are red with big bold letters. Some use pictures, some use models, and some use cartoon figures. Sometimes Sale pormotion signs use videos or light signs to capture customers attention. I will also use this image to analyze the competion between retailers in my genre. All retail stores want to one up each other.