Other source

http://www.shaddox.net/images/portfolio/other/waterlabel.gif

Looking at this water labels, comparing it to soda labels there are some similarities but the differences are easily seen. For example, the demographic for soda is international but the demographic for this drink is only for people at Yale University at what the bottle says is "dining services". It's odd that the university would take this much time to create their own brand of water. The label also differs because instead of a simple color scheme, it contains a picture of the university but also has a picture of a flat surface covered in drops of water. The label does have a nutrition label but lacks any real ingredient list except mentioning sodium information. The makers of the label seem to be very interested in letting their customers know where the water was from and who it is for. This is different because most soda labels have no mention of where the drink was made and who it is for because it is redundant and not needed when all we need to know is the name of the drink or the company that makes the drink.