Thursday, February 24, 2011

After thoughts, Microbrew Labels

For my genre I found the hardest thing to do was to break the rules of how micro brew labeling works. Labeling acts as their main form of advertisement. Anything you put on the bottle that is different will catch a consumers eye when they are shopping for a new beer to taste. I chose to leave the majority of the label blank and clear to allow the consumer to see what was inside my brown bottle. I pasted the government warning as the focal point to give a generic appearance and to bring the potential damages to unborn children. I also took the time to list the ingredients of my particular beer. I listed every detailed ingredient including the no rinse cleaner used for sensitization. The other task I struggled with was limiting myself to information about the uniqueness of the breweries. I felt this was necessary to support their style of labeling. I did manage to keep the paper within five pages in the end.

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